Entries by Taylor Hornberger

Law Firm Keywords: How Important are They?

Keywords make up the foundation of Google searches. Without keywords, you’d have no rankings or ability to show up in a relevant search. But how important are the keywords your firm chooses to target? Short answer: they’re pretty important, but ultimately it depends on a few different things. We’re going to address some common keyword-oriented […]

Google’s Expanded Meta Descriptions: 5 Things We’re Watching

For those keeping track at home, Google’s gone ahead and done what they do best: they made some pretty big changes without too terribly much in terms of announcements. Meta descriptions, the snippets of text that are pulled from your pages, have seen an increase from about 160 characters on average to just about 230. […]