Keywords make up the foundation of Google searches. Without keywords, you’d have no rankings or ability to show up in a relevant search. But how important are the keywords your firm chooses to target? Short answer: they’re pretty important, but ultimately it depends on a few different things. We’re going to address some common keyword-oriented […]
About Taylor Hornberger
Taylor is a digital strategist at JSO Digital. He graduated from Millersville University, and currently resides in rural Pennsylvania.
Entries by Taylor Hornberger
For those keeping track at home, Google’s gone ahead and done what they do best: they made some pretty big changes without too terribly much in terms of announcements. Meta descriptions, the snippets of text that are pulled from your pages, have seen an increase from about 160 characters on average to just about 230. […]
Writing content for a website is hard. Not only does it need to be captivating for the audience you’re trying to capture, but it has to be optimized and ready to jump out of the gate from an SEO perspective, too. As it tends to go, though, not all content performs well, and you may […]