Keywords make up the foundation of Google searches. Without keywords, you’d have no rankings or ability to show up in a relevant search. But how important are the keywords your firm chooses to target? Short answer: they’re pretty important, but ultimately it depends on a few different things. We’re going to address some common keyword-oriented […]
For those keeping track at home, Google’s gone ahead and done what they do best: they made some pretty big changes without too terribly much in terms of announcements. Meta descriptions, the snippets of text that are pulled from your pages, have seen an increase from about 160 characters on average to just about 230. […]
It’s that time of year when we start making personal goals — the dreaded resolution season. Maybe we want to lose a little weight, drink more water, or think big on our next career move. When you work with content every day, there’s definitely one thing you can resolve to do better next year — […]
Writing content for a website is hard. Not only does it need to be captivating for the audience you’re trying to capture, but it has to be optimized and ready to jump out of the gate from an SEO perspective, too. As it tends to go, though, not all content performs well, and you may […]
If you’re a regular internet user, chances are you’ve noticed the big green text in your browser window that lets you know a site is safe: This little green padlock and highlighted https text snippet signals that the site you’re connecting to right now is certified as one that’s using a secured connection to process […]
Law Firm Keywords: How Important are They?
Last updated on by Taylor Hornberger0 Comments/Keywords make up the foundation of Google searches. Without keywords, you’d have no rankings or ability to show up in a relevant search. But how important are the keywords your firm chooses to target? Short answer: they’re pretty important, but ultimately it depends on a few different things. We’re going to address some common keyword-oriented […]
Google’s Expanded Meta Descriptions: 5 Things We’re Watching
Last updated on by Taylor Hornberger0 Comments/For those keeping track at home, Google’s gone ahead and done what they do best: they made some pretty big changes without too terribly much in terms of announcements. Meta descriptions, the snippets of text that are pulled from your pages, have seen an increase from about 160 characters on average to just about 230. […]
10 Tips to Optimize Your Landing Pages for the New Year (and Beyond)
Last updated on by Amber Krosel0 Comments/It’s that time of year when we start making personal goals — the dreaded resolution season. Maybe we want to lose a little weight, drink more water, or think big on our next career move. When you work with content every day, there’s definitely one thing you can resolve to do better next year — […]
Rel Canonical: How to Optimize Your Content with Page Merges
Last updated on by Taylor Hornberger0 Comments/Writing content for a website is hard. Not only does it need to be captivating for the audience you’re trying to capture, but it has to be optimized and ready to jump out of the gate from an SEO perspective, too. As it tends to go, though, not all content performs well, and you may […]
Making the Switch to HTTPS: How and Why
Last updated on by Taylor Hornberger1 Comment/If you’re a regular internet user, chances are you’ve noticed the big green text in your browser window that lets you know a site is safe: This little green padlock and highlighted https text snippet signals that the site you’re connecting to right now is certified as one that’s using a secured connection to process […]