Cope Law Offices
JSO built a “Scandinavian minimalist” website for one of Dayton’s leading consumer law firms – Cope Law.
Goals
Cope Law wanted a tasteful, minimalist website without all the noise of many legal websites. As a bankruptcy law firm, the goal was to create a sophisticated simplicity that would offer a sense of calm to clients facing financial hardship. Focused, crisp calls to action were a top priority.
Approach
Build the site without use of stock photography, a calming color scheme, and a straight forward, no nonsense approach that give clients a clear path to asking for help. We built a “Free Bankruptcy Evaluation” tool that invites users to start the intake process by simply entering their total estimated debts. The decision was made to retire a site previously managed by Findlaw and to consolidate around one primary firm domain.
Results
A beautiful site. The Cope Law Offices site is one we are very proud of. In addition to the design revamp, we have seen large increases in organic search traffic.
Services
Web Design
Beginning-to-end design process centered around a simpler aesthetic.
Organic SEO
Consolidation of two domains into one that’s more authoritative, content optimization, and setup of a site hierarchy that emphasizes conversions.
Analytics
Analytics helped with the consolidation process of two sites, and has since been useful in tracking continued site growth.
