Cope Law Offices
JSO built a “Scandinavian minimalist” website for one of Dayton’s leading consumer law firms – Cope Law.
Cope Law wanted a tasteful, minimalist website without all the noise of many legal websites. As a bankruptcy law firm, the goal was to create a sophisticated simplicity that would offer a sense of calm to clients facing financial hardship. Focused, crisp calls to action were a top priority.
Build the site without use of stock photography, a calming color scheme, and a straight forward, no nonsense approach that give clients a clear path to asking for help. We built a “Free Bankruptcy Evaluation” tool that invites users to start the intake process by simply entering their total estimated debts. The decision was made to retire a site previously managed by Findlaw and to consolidate around one primary firm domain.
A beautiful site. The Cope Law Offices site is one we are very proud of. In addition to the design revamp, we have seen large increases in organic search traffic.
Beginning-to-end design process centered around a simpler aesthetic.
Consolidation of two domains into one that’s more authoritative, content optimization, and setup of a site hierarchy that emphasizes conversions.
Analytics helped with the consolidation process of two sites, and has since been useful in tracking continued site growth.