355% increase in organic search traffic after Panda recovery .
The Law Insider has been named one of the top ten most influential law blogs in the country by Business Insider, but founder Preston Clark had a problem: traffic had reached plateau and he wasn’t sure why. The goal was to fix technical errors that were holding the site back from receiving meaningful search traffic.
A JSO audit revealed issues with the site’s infrastructure, HTML, and content, that were putting the Law Insider on the wrong side of Google’s Panda algorithm.
A design and development makeover, as well as an overall SEO upgrade caused traffic to double when Panda 4.0 rolled out. Organic search traffic rose 355.55% in the 15 months following Panda 4.0. For a run down of Preston’s experience working with JSO, see: Panda 4.0 just doubled my law blog traffic.
Content calendar, content overhaul, consolidation of thin content
Algorithm updates, organic traffic, monitoring of ongoing performance
Site redesign aimed at making the blog less image heavy