The JSO Digital team audited the entirety of the law firm’s local search profile, organizing and optimizing citation sources for each office. We then turned our attention to an ethical, white hat link building process, in order to increase the authority of the firm’s website. Our development team built a Q&A feature on the website so potential clients could submit questions the firm could answer publicly on site. This helped create user generated content. JSO then created a content strategy, editorial calendar, and web content based on keyword terms relevant to the firm’s core business that would drive calls.