Michigan State University Law
Changing the future of legal services with MSU Law
Goals
Michigan State University College of Law is a leader in legal innovation and technology. Associate Dean, Dan Linna, came to JSO looking for guidance on how to brand a new initiative at the law school, LegalRnD. Legal RnD is a think tank within MSU law aimed at revolutionizing the way legal services are offered in the future.
Approach
We worked with Dan and his staff to create branding for the program, including logo, new website and content strategy moving forward.
Results
Legal RnD cemented itself as a leader for legal services innovation. The program was eventually integrated into another department at MSU Law.
Tools
Web Design
Branding, logo design, custom WordPress website built on a responsive theme for full mobile function
Analytics
Google analytics training, and reporting
Organic SEO
Link building, site speed, mobile responsive, site architecture
