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Last updated on January 10, 2022 by

Michigan State University Law

Changing the future of legal services with MSU Law

Goals

Michigan State University College of Law is a leader in legal innovation and technology. Associate Dean, Dan Linna, came to JSO looking for guidance on how to brand a new initiative at the law school, LegalRnD. Legal RnD is a think tank within MSU law aimed at revolutionizing the way legal services are offered in the future.

Approach

We worked with Dan and his staff to create branding for the program, including logo, new website and content strategy moving forward.

Results

Legal RnD cemented itself as a leader for legal services innovation. The program was eventually integrated into another department at MSU Law.

Tools

Web Design

Branding, logo design, custom WordPress website built on a responsive theme for full mobile function

Analytics

Google analytics training, and reporting

Organic SEO

Link building, site speed, mobile responsive, site architecture

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