National Bankruptcy Forum
Established in 2009, National Bankruptcy Forum (“NBF”) is one of the internet’s leading voices on bankruptcy law
Goals
Create a comprehensive resource on bankruptcy law that can drive leads for experienced and trusted member attorneys.
Approach
Recruit a community of bankruptcy attorneys who can advise on the content creation process. Because financial health is such an important topic, NBF was built with a commitment to expert content. Our approach was to put ourselves in the shoes of a consumer searching for reliable financial information late at night, often under stress. We wanted to create a resource that adds value for families that have gotten in over their heads with debt.
Results
NBF has long been recognized as one of the internet’s best resources for consumer law and bankruptcy information.
Tools
Web Design
Creation of an easy-to-read article layout, a custom directory for member attorneys, and a geo-specific local attorney feature
Organic SEO
National Bankruptcy Forum has undergone a detailed organic SEO campaign that’s resulted in high-value positions for bankruptcy searches across the country
Analytics
Analytics is deployed to guide our content strategy, view state bankruptcy trends, and recruit new member attorneys
