The Safe Birth Project
Comprehensive resource for pregnant mothers
Goals
The goal for the Safe Birth Project was simple: create the best resource on the internet for families looking for information about pregnancy, treating and preventing birth injury, and keeping small children safe.
Approach
JSO got to work creating a beautiful logo and design that respects the somber nature of the subject matter, while also providing an experience for users that allows for easy access to our library of information. Our content team got to work creating over 80,000 words of content on every core issue a family would need to consider when facing pregnancy or a birth injury. The goal for each page was to write the best resource on that subject that appears anywhere on the web. We planned a site architecture that flows easily from one subject to another, and even built a custom pregnancy roadmap that outlines important dates in the process.
Results
The Safe Birth project recently launched, and we couldn’t be more proud of the site. We now move into the process of executing on our ongoing content strategy, and building traffic to a great site that users will derive significant value from
Services
Content Marketing
Content calendar, research, content creation, outreach
Organic SEO
Link building, site speed, mobile responsive, site architecture
Web Design
Branding, logo design, custom WordPress site, mobile responsive design
