I run JSO Digital, a boutique digital agency dedicated to kicking ass for a small roster of long term clients, and love what I do. But, as a serial entrepreneur, JSO is not my only project. I’m always looking for ways to apply what we do for our clients to projects of my own. One […]
Updated August 19, 2016 Is the phone ringing at your law firm? How do you know? A hunch? A feel? Manual records created by staff? Think about it. If you have to consult a piece of paper or a document that’s added to throughout the day to tally the score, something is going wrong. If […]
Updated February 15th, 2017 In today’s world of digital marketing, metrics are everywhere. Bounce rate, session duration, leads received, engagement, etc. – the list goes on. The sheer volume of information can be overwhelming. Does every metric have a purpose? Yes. Do we value every one of those equally? No. Let’s get into which are our favorites […]
