Keywords make up the foundation of Google searches. Without keywords, you’d have no rankings or ability to show up in a relevant search. But how important are the keywords your firm chooses to target? Short answer: they’re pretty important, but ultimately it depends on a few different things. We’re going to address some common keyword-oriented […]
For those keeping track at home, Google’s gone ahead and done what they do best: they made some pretty big changes without too terribly much in terms of announcements. Meta descriptions, the snippets of text that are pulled from your pages, have seen an increase from about 160 characters on average to just about 230. […]
It’s that time of year when we start making personal goals — the dreaded resolution season. Maybe we want to lose a little weight, drink more water, or think big on our next career move. When you work with content every day, there’s definitely one thing you can resolve to do better next year — […]
