John O’Connor

Hi, I’m John O’Connor, president at JSO Digital. I’m a non-practicing attorney, entrepreneur, and health enthusiast currently living in Jackson, Wyoming.

How I got into digital marketing

In my time as an attorney, I saw both sides of the legal world by working for Alston & Bird in their Global Finance Practice Group, but also by having my own plaintiff’s practice for several years. I was honored to represent hundreds of property owners in litigation that became the largest mortgage fraud lawsuit in North Carolina state history.

It was the success of my mass tort practice that opened the door for consulting. Colleagues were curious how I had sourced such a large case, with many clients coming through the internet, and began to hire me to work with their firms. To this day, the bulk of our client base at JSO is comprised of law firms.

Since founding JSO Digital in 2012, I’ve worked with over 100 clients on a range of different digital projects. My team is proud of the longstanding relationships we have with our clients.

My most important role in life is as a Dad. I was raised with a “family first”approach, and my family is a large part of what gives meaning to my work.

Especially in light of the U.N.’s dire 2021 report on climate change, I am very concerned about the future of our planet. Armed with the belief that small changes in consumer behavior can make a big difference in the fight against climate change, the team at JSO built LeafScore, a media property devoted to helping people live a more sustainable lifestyle. LeafScore is an American Forests Corporate Partner. We donate 10% of profits to planting trees in endangered forests and underserved communities across the country.

Fun fact: I appeared on season 7 of Shark Tank to pitch a hardware startup I worked on in a previous life.

No B.S.

I enjoy the process of growing businesses, and pride myself on a straightforward, no B.S. approach.

If you’re interested in discussing the possibility of working together, we’d love to hear from you.

I don’t maintain personal social media accounts, but you can connect with me on Linkedin.